moneyries

A thanks from the boss

Thu, 11 Apr 2013 19:26:56 -0400

A thanks from the boss

Hang the Bear

Sat, 06 Apr 2013 15:27:03 -0400

Hang the Bear

Photoshoot feat. @bengtit @acpants #bdbphotoshoot

Sat, 06 Apr 2013 14:44:42 -0400

Photoshoot feat. @bengtit @acpants #bdbphotoshoot

#Barnwood on White

Sat, 06 Apr 2013 14:37:48 -0400

#Barnwood on White

#empirestatebuilding #nyc

Fri, 01 Mar 2013 20:23:34 -0500

#empirestatebuilding #nyc

Overcast (at IAC)

Fri, 01 Mar 2013 10:42:05 -0500

Overcast (at IAC)

The office. #IAC #clouds #bluesky (at IAC)

Mon, 25 Feb 2013 10:09:00 -0500

The office. #IAC #clouds #bluesky (at IAC)

Toxic love seat @DVF #pink #hazardous (at Diane von Furstenberg...

Wed, 20 Feb 2013 11:04:10 -0500

Toxic love seat @DVF #pink #hazardous (at Diane von Furstenberg Studio, L.P.)

Made a gif of Brayden Schenn’s hit on Anton...

Wed, 23 Jan 2013 18:09:00 -0500

Made a gif of Brayden Schenn’s hit on Anton Volchenkov.

Source.

Previously?

No cellphones

Wed, 23 Jan 2013 11:01:49 -0500

No cellphones

#threedudesplayingxbox

Fri, 28 Dec 2012 17:55:22 -0500

#threedudesplayingxbox

Fisherman’s Stew!

Tue, 11 Dec 2012 20:58:25 -0500

Fisherman’s Stew!

Float

Sat, 08 Dec 2012 18:26:38 -0500

Float

This #Starbucks employee is wearing a Christmas tree on her...

Thu, 06 Dec 2012 10:22:54 -0500

This #Starbucks employee is wearing a Christmas tree on her head. A Christmas tree.

More #deertick (at Brooklyn Bowl)

Wed, 05 Dec 2012 22:46:01 -0500

More #deertick (at Brooklyn Bowl)

#deertick (at Brooklyn Bowl)

Wed, 05 Dec 2012 22:31:09 -0500

#deertick (at Brooklyn Bowl)

Blinded by the #light

Fri, 23 Nov 2012 17:05:57 -0500

Blinded by the #light

Mangroves.

Fri, 23 Nov 2012 16:59:32 -0500

Mangroves.

Blood orange #margarita #jfk #nom #terminal5 #jetblue

Wed, 21 Nov 2012 14:57:57 -0500

Blood orange #margarita #jfk #nom #terminal5 #jetblue

newsweek: yahoonews: storyboard: Meet the Woman Behind Barack...

Mon, 19 Nov 2012 09:23:01 -0500

newsweek:

yahoonews:

storyboard:

Meet the Woman Behind Barack Obama’s Online Persona

You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15 p.m. on election night‚ just as it became clear the president had won a second term.

The photo, taken by a campaign photographer just a few days into the job, pretty much won the Internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4 am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error. Excerpts:

So how does it actually work… being the voice of the President? Who makes the decisions about what to post?

All of our decisions were made in house—in Chicago, mostly—so we weren’t getting direct directives from the White House or anything. But we [tried] as much as possible to have voices for each account, so depending on the message—because we had all these channels—we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience.

It must be daunting.

It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe I pulled off.

Read More

A great profile of the woman behind the President’s social accounts

We teamed up with Tumblr’s Storyboard to bring you a profile and a Q&A of the 31-year-old woman and her small group of Internet troopers who together ran Barack Obama, Michelle Obama, and Joe Biden’s social media accounts (yes, this includes the Obama tumblr!).

Really had fun with this one.